HEY, ALEXA

Brand identity and creative direction for L’Ensemble, a fashion retail and personal shopping concept based in Brooklyn’s DUMBO neighborhood, for an in-the-know clientele with discerning taste.

Designed the logo from a custom typeface and built the foundational graphic system, including typography, color, brand elements, and visual language. Defined the elevated world of the brand across digital, print, and client-facing touchpoints.