HEY, ALEXA

Early brand development for Rihanna’s lingerie brand, later launched as Savage X Fenty. Helping shape the foundational visual world for a brand rooted in confidence, inclusivity, sensuality, and cultural relevance.

Contributed to the brand book across visual direction, typography, image language, and identity guidance, creating an early creative foundation for campaign, digital, and customer-facing touchpoints.

The images used in this brand book are sourced from various websites and are used solely as creative inspiration.

I do not claim ownership or any rights to these images unless otherwise stated. The images are used for illustrative purposes only and to visually enhance the content. If you believe that any image used on this website infringes upon your copyright, please notify us immediately, and I will promptly remove the image or give proper credit, as applicable.